Loan officers have many different channels available to them for attracting leads to their business, but that doesn’t mean mortgage marketing is easy. There’s a lot to understand about each platform, and it can be overwhelming to find the best approach for each one to maximize your return. This post will teach you about three […]
Read MoreHave your loan officer lead generation strategies plateaued of late? Is your marketing funnel more of a slow drip than a steady flow? It happens to the best of us, and the current challenges aren’t making things easier. Mixing things up a bit can lead to better results, so try adding these strategies to your […]
Read MoreSocial media is primarily a platform people use for entertainment and to stay connected with friends and family. Because of this, you may believe that your mortgage business has no place on the likes of Facebook or Twitter for generating mortgage leads You would be mistaken. Social media creates connections with people. As the mortgage […]
Read MoreOne of the essential steps to growing your mortgage broker business is to plan how you will attract mortgage leads to your business. Do you already have profitable clients, or are you just starting? Does your current demographic share any desirable traits? Do you want to continue targeting the same demographic or go after a […]
Read MoreThe battle stands as whether to hire a marketing agency vs marketing in-house. When it comes to digital marketing, this can be a critically important decision for many businesses. As an all-round Marketer who has worked for many different industries for the past 20+ years, I feel very confident in giving this advice. I have […]
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