If you’ve been struggling to make headway on social media with your loan officer marketing plan, perhaps it’s time to take another look at your social media strategy. Sometimes, all it takes is a fresh angle to start bringing in a flood of loan officer leads and getting the results you need. These tips should […]
Read MoreIf your mortgage lead generation strategy has been getting lackluster results lately, it may be an issue of relevance. In today’s tech-savvy world, the way to create a steady stream of loan officer leads is to develop your brand and reputation online. Use these four strategies to help you reach your audience and engage at […]
Read MoreA mortgage refinance lead is someone interested in rearranging the debt on their existing mortgage. Refinance leads will have many different reasons for refinancing, such as reducing their existing mortgage payments or releasing equity to purchase another property (cash out). Whatever the reason, it’s critical to find the most efficient source for attracting high-quality refinance […]
Read MoreLike any other business, loan officer professionals need to maintain a marketing edge to remain competitive. The digital age we are in has created a shift in marketing that leans heavily towards digital content rather than traditional media like newspapers and magazines. As consumers head to their phones, laptops, and desktops to perform the first […]
Read MoreA website is a fantastic loan officer marketing tool. Unfortunately, if your website is your only digital marketing income stream, one Google algorithm update is all it will take for your source of leads to dry up. Every loan officer marketing plan should have a paid component to even out the dips and troughs so […]
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