Generate Profitable Leads Through Effective Content Marketing

Traditional marketing often means paying an endless stream of money to get in the face of your audience, but that strategy was so last decade. Plus, people either switch off because of an acute sense of ad blindness, or your attention-grabbing efforts interrupt their train of thought and irritate the very people you are trying to impress.

Wouldn’t it be better if you could earn the attention of your prospect rather than rudely interrupt them? Believe it or not, there is a better way, and it’s called inbound marketing.  Read on to explore how you can generate new leads without annoying your prospects.

What is Inbound Marketing?

Inbound marketing is a strategy that attracts customers through valuable, informative content that relates to them and their needs.

Unlike outbound marketing, which interrupts by displaying content your audience is not necessarily interested in, inbound marketing attracts new prospects and leads because they are actively searching for a solution your business can provide.

As you can guess, this marketing method delivers a highly qualified audience with far more conversion potential than most traditional marketing strategies.

Great Content is Key to a Successful Inbound Marketing Strategy

Organizations that get involved with inbound marketing by producing quality content generate 67% more leads than those that don’t. Plus, marketers who use blogging as their primary marketing strategy are 13x more likely to achieve a positive ROI. [source]

Here’s how you can use your inbound marketing strategy to generate more leads.

1. Get Found for More Keywords

A typical brochure website featuring a few pages about your business and not much else will languish in the search results. Without regularly publishing fresh, relevant content, brochure websites soon go dead in the water to the point where you will start wondering why you continue to pay hosting fees.

Websites should be a money-making asset, not a liability. You can turn your website into a profit-making venture by ensuring you publish value-adding content that solves problems consistently.

Even though some content is better than no content, your publishing should be strategic. You want to make sure your blog posts cover topics that deal with problems, and you can do that by researching what they are typing into the search engines.

Essentially, every article you publish should cover a keyword related to a problem to which you know your audience needs a solution. The more keyword-optimized content you post, the better your site will do in the search results for keywords related to your industry.

2. Capturing Leads with Lead Magnets

You’ve got the traffic because of your excellent content, but without some form of lead capturing mechanism in place, the majority of your website visitors will bounce off, never to return.

You can minimize the loss by offering a lead magnet. A lead magnet is a premium offer you give away for ‘free’ in return for an email address.

People prefer to keep their email close to their chest to protect their inboxes from spam, but they will hand it over if they believe they are getting something of value in return.

Treat your email subscribers with respect. Only send them the information you know they want and never spam them with sales copy. Treat them right, and they will continue to support your business.

3. Create a Sales Funnel

A sales funnel is a versatile tool you can use to lead your prospects gently into a conversion. Rather than brute force sales tactics, a sales funnel helps you build trust and authority because it automatically adjusts the content delivery to the prospect’s actions as they move through the funnel.

In this way, you can segment your website visitors, so you are delivering only the services or information they are most interested in. For instance, a loan officer could segment their audience into first home buyers and investors.

First home buyers will be more engaged when receiving information about the best loans and savings tips, while investors prefer to see more advanced real estate investment topics.

You know you need to up your game with inbound marketing and content creation, but who has the time? Fortunately, you don’t need to learn all the digital marketing skills because our team of digital marketing experts can take care of all your content marketing needs. Call today to find out how you can turn your website into a lead generating machine.