4 Effective Digital Marketing Strategies for Generating High Quality Business Leads

You already know that attracting leads to your business is critical to your survival. You also know that it’s not the easiest thing in the world, especially in today’s competitive market.

Like most types of marketing, the trick is to stay ahead of the curve by embracing new ideas and capitalizing on emerging trends. If you continue doing business the same way day in and day out, you will quickly lose market share.

All demographics are heading online to research new businesses. Given that any type of marketing success is all about getting in front of your audience wherever they like to hang out, your business needs to have a digital presence because online is where the younger crowd prefers to spend their time.

The traditional methods of cold calling, billboards, and newspaper advertisements still have their place. However, if you want to ensure you get seen by the younger generation who get most of their information online, the following four tips will come in handy.

1. Regularly Publish Great Content

If you already have a website, you are off to a good start. However, a website is a liability if it’s not generating business leads for you 24/7. The key to your website getting found is to regularly publish content that adds value.

Rather than publish a post here and there, a weekly or bi-weekly post will help your website rise up the ranks of Google search and deliver more opportunities to get found for different keywords.

A keyword is simply a phrase a Google searcher types into the search box. If your website provides answers and solutions to their queries, you will generate more leads via search engines.

Use different types of content to cater to all kinds of visitors, such as videos, images, and infographics.

2. Cast a Wider Net

Your website will be central to your lead generation digital marketing campaign, but don’t forget the other channels. YouTube is second only to Google regarding the number of users.

Facebook, Instagram, and Twitter can also improve your market reach if you regularly update your newsfeeds on those platforms. Groups on Facebook are hugely popular and a great way to share online content with like-minded people who can also become prospects and red-hot leads.

If you focus on a niche, such as investing, graphic design, or home improvements, your group will have more appeal to your target demographic.

3. Create a Google My Business Listing

People are now used to seeing businesses listed underneath a map of their local area when searching for a company, but you are missing out if you haven’t yet created a free Google My Business (GMB) listing.

Your GMB listing can show helpful information such as opening hours, list of services, reviews, and phone numbers – everything a local business needs to get leads to pick up the phone or visit in person.

4. Don’t Forget Paid Advertising

Social media is free, but let’s face it, these sites wouldn’t be around for long without the advertising revenue they attract from hardworking businesses like yours.

While you should do everything you can on the free services, a paid advertising campaign can ramp up results considerably.

Unfortunately, while it’s relatively easy to create an ad on Facebook or Twitter and the like, creating a successful ad that generates revenue is a different story.

Don’t waste your marketing budget on Facebook Ads that don’t work. Improve your ROI by using a social media service with decades of experience in generating business leads through digital marketing. Get in touch today to find out more.