3 Simple Strategies for High Quality Lead Generation

Creating a digital marketing strategy for your business can be overwhelming when you consider all the new skills you might have to learn. We are here to help with three simple techniques you can use to increase the number of leads flowing into your business.

1. Bulk Up on Social Media

Bulking up on social media is a lot like making all your dinners on a Sunday. It’s a lot easier to create five meals in one sitting than it is to prep your kitchen five times during the week.

You waste time getting all the ingredients out, putting it all away, and cleaning multiple times a week rather than doing it all in one hit.

Like meal creation, it’s much easier to schedule your social media obligations once during the week or month.

Rather than forcing yourself to sit down every day and get your mind in the game, you can sit down every week or month, get focused, and end up with a month’s worth of posting in as little as an hour or two.

Now that you have collected all your social media content ideas, the next challenge is to schedule them out over the month. Posting them all at once will defeat the purpose of engaging with your prospects every day.

Social media scheduling software streamlines your social media activities. You set up the scheduling once, and the software makes sure each post goes out at the allotted time on autopilot.

The best social media posting software can handle multiple channels simultaneously while also optimising the post for each platform.

2. Build Your Email List by Offering Value

Business owners exploring their digital marketing options have undoubtedly come across the idea of using email marketing in their digital marketing strategy.

Indeed, email marketing is still one of the most potent methods for engaging with your audience and consistently produces the highest returns of any content marketing strategy.

However, you will need to give something of value in return for an email address; don’t expect people to hand over their contact details because you asked nicely.

It won’t take long for you to come up with a valuable offer if you know your ideal customer. What are their pain points, and what problem do they most need to solve?

Create a brief report around one of these, and you have something of value for which people will be glad to give you their email.

The content you provide should only offer a single solution. You don’t want to give too much away for free because you only want your audience to get a taste of what you can offer.

Once you have a prospect in your email list, they are now a hot lead, but you still need to give them a reason to stay. Blasting an email list with sales offer after sales offer is a surefire to increase your unsubscribe rate.

Only send out sales content when it represents good value for your prospect.

Treat your email list with respect by consistently delivering quality information, and they are more likely to remain subscribed and become a paying customer.

3. Track Everything

Tracking customer engagement with all your content will help you deliver more relevant information based on their needs.
For example, suppose someone lands on your blog post about refinancing options, and they sign up to your email list. In that case, you can use the information to segment your sales funnel, so you are only sending these people information that will lead them closer to making an appointment.

Most people are searching for your services online, but you are missing out if you don’t have an online presence? Business lead generation through digital and content marketing is here to stay, and adding it to your marketing strategy will ensure you remain competitive in an increasingly crowded market.