Facebook membership may have reached a plateau for new members, but Instagram is still in a growth phase and just recently flew past the 1 billion user mark, which is more than twice the numbers for Twitter. Here are five great reasons you should include Instagram to generate leads for your business.
It’s a reasonable assumption to think that Instagram users are a younger demographic and therefore not worth targeting.
It’s true, there are plenty of teenagers on Instagram, but the platform has been around for a few years, and a lot of the demographic who first joined are starting careers and now have disposable income.
The number of Instagram users entering the workforce will only continue to grow and will be a valuable resource for businesses that start building relationships early.
When school leavers graduate and get jobs, they are more likely to spend money with the organizations they already know, like, trust, and follow on their social media platforms.
The power of visuals in marketing is well-known and has a long history of lead generation for businesses and large corporations.
The platform started with static images exclusively but has since added videos to its lineup with Instagram Stories and Instagram Reel.
You could improve your brand and increase your authority in your industry by creating a series of regularly published Instagram images and videos to educate and inform people about your business.
A hardcore sales approach is rarely effective on Instagram. Instead, try storytelling using lighthearted content (humour works well). According to Instagram, the best performing posts for businesses are raw and unpolished.
Hashtags connect people with the same interests. Plus, you can also tag locations, which works very well for businesses serving the local community, like plumbers, electricians, restaurants, and cafes.
Statistically speaking, a post that includes at least one hashtag will get almost 13% more engagement than a post that doesn’t. Instagram allows for 30 hashtags, but we recommend being a little more conservative.
Getting your business on Instagram will put you ahead of the competition. Many SMEs have yet to realize the potential of Instagram and are missing out.
Creating your business account now will give you a considerable advantage over those who are slower out of the gate.
Pinpointing your ideal demographic can significantly improve your ROI. Instagram’s location tagging feature means you can set up your sponsored posts to only show up for people who live in your service area. A post tagged with a location receives almost 80% more engagement than posts with no location tag.
And what’s more, Instagram users don’t mind seeing ads in their feed, providing they add value. It’s an entirely different attitude over on Twitter and Facebook, where people find ads annoying or distracting.
Are you looking for a way to increase your market share in your area? If you’ve written off Instagram as a waste of time and resources in the past, it may be time to take another look. We are digital marketing experts, so give us a call and let us show you how you can profit and generate more leads from your Instagram content.
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