4 Content Resources to Create to Establish Authority

Having a website is not enough to differentiate your brand. Therefore, you need a strong strategy that establishes your business as an industry leader. One that compels your market to take profitable action whether making a purchase or filling out a form to request information. So how exactly do you accomplish this?

Content marketing is a strategy that involves the creation and distribution of valuable content. This helps to increase online visibility with the objective to attract and acquire new customers. The key that drives a successful campaign is the focus on creating value.

First of all, content takes numerous forms but can have a significant impact to your bottom line. The following are four resources to create and implement to establish a strong competitive advantage.

1. Newsletter

Above all, email is a powerful tool that allows you to establish relationships. Therefore, publishing a newsletter is an effective way to maintain consistent contact with your target market. Ignoring email could be costing your business and as a result lose sales and targeted leads.

Examples of what to include in a newsletter include:

• Latest business developments
• Launch of new products or services
• Exclusive deals or specials
• Upcoming events

Caution also needs to be taken because sending too many emails or being overly promotional, therefore is likely to push visitors to unsubscribe.

2. Templates

Similarly, templates save time and money by giving users a starting point. Common examples include spreadsheets that can plan a budget or a document that makes it easy to compile data. Therefore, these types of resources are certainly valuable as you can use them to:

• Attract more subscribers
• Increase brand recognition
• Generate interest on social media
• Sell more products or services

Regardless of the industry your business is in, creating resources such as printable templates is certainly worth the effort.

3. Reports

There is endless amounts of information about any given topic. Therefore, compiling all the relevant facts about a certain topic and creating a report is a valuable resource that users can refer to. A most noteworthy example is the Moz report that compiles data on search engine ranking factors.

Examples of reports that can be created include:

• Industry facts and myths
• News coverage
• Financial results
• Case studies

Also, once the report is finished, simply make it available for download on your website and share it with your network to maximise visibility.

4. Videos

Video is probably one of the most powerful tools that you can use to engage your market and attract even more customers. YouTube alone generates over one billion unique visits each month and ranks as the fourth most visited website in Australia. Furthermore, implementation of a strong video strategy can drive business objectives.

Content examples for videos include:

• Event coverage
• Product reviews
• Case studies
• Customer testimonials
• Tutorials
• Interviews

Video is one medium that you can not ignore, it will have a significant impact to your business bottom line.

Creating and distributing valuable content is at the heart of a strong digital marketing strategy that establishes your business as an industry leader. Examples of resources to create include newsletters, templates, reports, and videos although other additions such as infographics can also be included.

Finally, if your business has yet to engage in content marketing, we can help. Contact us today to request a consultation with our professionals.