3 Techniques to Drive More Traffic to Your Website and Generate Inbound Inquiries

Websites are pivotal to your content marketing campaign, but they aren’t effective at generating leads and inquiries if they don’t receive regular traffic. Read on to discover three digital marketing strategies that will drive more traffic to your website.

Organic Traffic

Organic traffic is any visitor arriving on your website via the search engine results without clicking on an ad. This type of web traffic is incredibly valuable from a lead generation perspective.

Visitors end up on your site because they research a solution to a problem or are looking for a specific product or service. As such, they are much further along the sales pipeline than most other types of site visitors.

Creating a steady stream of business leads via organic traffic is a long-term strategy, but one well worth pursuing.

To generate leads through organic traffic, you need to regularly publish high-quality content that provides value to your visitors. Every article you post should answer a query you know people are using to find your business.

Queries people enter in the search box are what SEO experts call keywords. Keyword research is critical to getting found in the search engines because Google strives to list sites that provide the best answers and solutions.

Each article you post creates more opportunities for ranking your site while also building authority and trust in your brand.

Online Reviews

A significant portion of online research for a new business consists of reading reviews, with most people relying on them as part of their decision-making process.

Most online platforms like Google and Facebook make it easy for people to post a review about their experience with a business.

Encourage your clients to write a review about your business. You can make it more convenient for them by sending them a direct link to your platform of choice.

Four or 5-star reviews will help build trust in your business, while 3-star reviews will most likely motivate people to keep looking.

Respond to every review, whether it’s positive or negative. Doing this shows you care about the experience your customers have when dealing with your business.

If a review is unfavourable, you can consider it another opportunity to engage and create a positive out of the negative.

Local Directories

It’s very easy to list your business on local directories, so ensure you create an entry on every relevant directory you can.

Your information must be accurate and up-to-date, as incorrect entries can harm your SEO efforts and your reputation.

Google My Business (GMB) is perhaps the most powerful local listing you can create, as businesses have the option to display their location on Google Maps.

When a lead searches for your business and Google serves up a GMB listing, they can quickly access a lot of relevant information right there on the search page, including opening times, directions, Google reviews, and a link to your website.

GMB is not the only listing you should pay attention to – there are many others, including True Local, Zillow, and Yelp.

​Digital marketing is a strategy most busy business owners don’t have time to figure out for themselves. If you would like to create an effective content marketing plan for your business, we have a range of options to suit your needs and budget. Give us a call and let us help you generate more leads through your website today.