3 Business Marketing Ideas to Score More Leads

When you think of your digital marketing efforts, you probably fall into one of two camps: you think you’ve got all your bases covered, or you know there is more that you could do but aren’t sure what.

Most will fall into the second camp because there are always more leads to target and demographics to reach.

Here are three easy ways you can use to improve the lead generation capacity of your digital marketing efforts.

1. Cultivate Past Relationships

All business owners know that selling to existing customers is much easier on the marketing budget than getting new customers. Fortunately, digital marketing makes it a lot easier to continue engaging with existing customers than it used to be.

Past customers will always think of the business that gave them great service first when they are considering another purchase.

It could be a while between transactions, so you will need to find ways to keep your brand at the top of your past customers’ minds. A friendly birthday, Christmas, or another holiday greeting will be a gentle reminder that you are still around and value all of your past customers.

Social media delivers one of the most efficient methods for staying in front of existing customers. Use these platforms to post exciting new developments in your industry, offer special deals, ask questions, or give followers a behind-the-scenes look at your company.

2. Organize and Maintain Your Database

Contact databases are often an undervalued source of lead generation, but a well-maintained contact list will help you tailor a digital marketing plan that will attract highly qualified leads.

Email addresses are constantly changing, especially when people switch jobs or get a promotion. Make keeping email addresses a priority, and while you are there, you may as well ensure the phone numbers and addresses are current as well.

LinkedIn is a good source for current email addresses because many of your professional clients will be using the social platform to network.

Segmenting a database is a huge timesaver when it comes to creating marketing campaigns. When you divvy up your lists into specific groups, you can improve your conversion rates by sending out material relevant to a segment.

For example, if you are in the mortgage industry, you could improve results by segmenting your list into renters versus commercial property investors.

Don’t create too many different segments, though. Stick with a few and monitor your results to see how they go.

3. Develop a Blog Posting Strategy

When you are developing your blog, the first thing you should do is gather a few months’ worth of topic ideas. It’s a lot more efficient to spend a day creating tons of ideas than forcing yourself every week to develop one idea while many other tasks are vying for your attention.

When you have your ideas, the next task is to create a blog posting calendar. Try to post regularly but keep it manageable. It’s more important to post reliably once a month than to try and post twice a week and not give yourself time to create quality content.

Quality over quantity is always better for the search engines and your audience. Your regular readers will get used to your publishing schedule, which will create a predictable stream of traffic every week or month when they log on to check out your latest post.

​The digital marketing realm has become a lot more competitive in recent years. However, a surprising number of businesses still haven’t fully embraced digital marketing as an effective way to generate loan officer leads. When you implement the above tips in your marketing strategy, you will put yourself ahead of much of your competition.